In December 2011, with Ghost Protocol in wide release and No. Stables brokered the partnerships between Paramount and Audi when the studio handled the Marvel franchise, and says that carmakers have since come to comprehend “the importance of associating with the pop culture moment, when these Marvel and Mission: Impossible and Transformer movies come out and you can find a creative way to ride the pony with a big movie.”īMW’s association with the M:I franchise may have had tangible results beyond public awareness. “A car company’s assets very well might put us in places where money can’t buy exposure: in dealerships, social media channels, special events.” “We have a very simple agenda - we want to promote the movie in every way we can,” Stables tells The Hollywood Reporter. BMW was the exclusive sponsor of the film’s premiere in Vienna last week.
It’s the second time BMW has served as the franchise’s exclusive automotive marketing partner - the German carmaker provided cars and technical support for Ghost Protocol, the previous installment in the series.īMW’s partnership with Mission: Impossible‘s filmmakers involves not only supplying the cars and technical support to modify them for stunt work, but a worldwide co-branded “Mission to Drive” marketing campaign including television, radio and digital spots.
In Mission: Impossible - Rogue Nation, a brace of BMW sedans, SUVs and motorcycles chase, crash and fly through the air at key moments throughout the $150 million movie.
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