To me, coming from a tech startup background, this is reminiscent of the book, Lean Startup, which I think spells out the direction that modern marketers should take.
You can pay to have millions of people get introduced to your product or advertisement, but it doesn’t mean that millions are going to buy it. It seems like companies spend millions on marketing from some agency or manager with a brilliant strategy, only to have it fall flat, because they don’t properly understand the minds of their consumers or target consumers. “Many managers assume that a well-designed, well-executed, well-financed marketing program will work. Unlike sales, which tends to compensate performers on a commission or revenue percentage basis, marketing agencies, departments, and consultants tend to be paid on a strict fee or salary basis, making it more severe financially if they should make a mistake on a particular marketing campaign. I’ve come to learn that marketing and advertising, unlike sales, is frequently a bank balance drain for may young and established companies. If you’re thinking of reading this book, I’d love to hear from you in a comment below and learn more about the business you’re working for or looking to start up! This book nicely compliments my last review of the biography of Elon Musk, who is a daring and innovative entrepreneur.
So, this review is going to cover some of the more prominent points that got from reading this book and some of the criticisms I have. It was first published in 1993 and it’s still relevant today! I picked it up on the advice of a friend, and I have to say, even though it’s a slim book (132 pages), it packs a big impact.Īt the same time, I have to admit that some of the references and recommendations in the 22 Immutable Laws of Marketing are a little outdated.
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